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Alexa, open Cuentos de Madres

With Cuentos de Madres you'll discover real stories that mothers tell their children.

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Cuentos de Madres - Alexa Skill

Alexa, open Cuentos de Madres (2020)

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🎯 Goal and client

To promote the series “Madres” (“Mothers”) for its premiere on Amazon Prime Video, with stories selected through a contest in which participants sent in a short story. The stories were narrated by the show’s own actresses: Rosario Pardo, Belén Rueda, Aida Folch, Carla Díaz, Carmen Ruiz and Mónica Cruz.

💬 Voice interaction

Start with “Alexa, abre cuentos de madres” or “Alexa, cuéntame un cuento de madres” (“tell me a Madres story”). You’ll find six stories, narrated by the actresses of the Amazon Prime Video series “Madres.” The skill helps you discover stories you haven’t heard by suggesting titles.

  • You can say any of the available story titles to hear that story.
  • To pause playback once it starts, say “Alexa, pausa” and resume with “Alexa, continúa”.

Whenever you open Cuentos de Madres again with a story half-finished, you can choose whether to keep listening.

🤖 Channel

  • Amazon Alexa. A 100% voice-first audio playback experience for devices without a screen. If the device has a screen (multimodal), visual support helps show information about the story.

🌍 Reach: languages and countries.

Available in every country that uses Alexa in Spanish from Spain (es-ES).

💻 Which technologies and libraries did we use?

Amazon Alexa features:

  • AudioPlayer, Alexa’s native feature for audio playback.

💎 How did we build this voice app?

We designed the conversational experience and built the Alexa skill around the available content. Along the way, we went through several product iterations, adding features and content, each with beta testing with users and the resulting lessons and improvements.

We prioritized a guided conversational experience: with so much content and so many different features, users need to know, and be in control of, what they want to do.

🗓 Key dates

  • 05/05/2020: Soft launch. Days spent improving the model that understands users (NLU).
  • 05/08/2020: Official launch. Featured in Alexa’s “good morning” message, for the series premiere on Amazon Prime Video.
  • 05/15/2020: Featured in the official Alexa newsletter: Alexa, abre cuentos de madres.

🔗 More information

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